“Girls have got used to eyeing up handsome chaps in adverts such as David Beckham for Armani… so this week sees us turn the tables with a new ad campaign that sees handsome guys eye the girls right back.
The campaign will see striking male models recruited to hit busy UK shopping hotspots where they will target female fans who give them the eye, by giving it right back and revealing specially created mini ads for the film in their eyes.
The ‘eye-verts’ have been produced by film company E1 Entertainment to mirror British star Robert Pattinson’s eyes in the movie, whose vampire character Edward is said to have eyes the colour of ‘liquid gold’ when his thirst for blood is satisfied.”
Um, really?
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